With thousands of pounds of waste generated by creative beauty product mailers each year and that seemingly insatiable quest for more, more, more, the beauty industry has gotten away from what really matters -- great beauty products that make you look and feel good. Rather, in a quest for that perfect unboxing moment, an opportunity to go viral, and to peek more interest, many brands have been playing a game that lacks concern for our environment, wallets, and resources -- even as "clean" beauty is becoming more and more mainstream.
